You have 7 seconds to impress!
Creating an e-commerce site these days is becoming easier; however creating an e-commerce site that flourishes is a science. Fortunately, we have been doing e-commerce since its conception, so we have learnt a lot along the way. There are dozens of factors that contribute to building and maintaining a successful e-commerce site no matter what you are selling.
Understanding your audience and their behavior is one of the critical metrics you need to constantly analyze and adapt to your site. This is one of the key components we build into all of our e-commerce solutions so that our clients can understand not only what is happening on the site, but what are their customers doing? What pages are they visiting? How did they get to the site? How long did they spend on the site? What pages are useful and what pages are not.
You have one chance to impress! It is critical that the sites performance is constantly working perfectly. Like we mentioned, you have 7 seconds to impress, so if your site is slow or not working properly, users will instantly drop off and will most likely not shop on your site again. In every solution we deploy we make sure that every single element and function is quality tested till it can be tested no more. Constantly optimizing the speed of the site and its functionalities is second nature to us. Adapting the site so it can better serve the client… that is something we have learnt to do with precision over the years.
Automation is key! We believe in being ready for all scenarios, that is why we spent years and continue to do so in having ready-made solutions in place. We took it upon ourselves to have integrations ready with all of the key payment gateway providers in the region some of which include, Telr, Payfort, MasterCard payment gateway, Cyber source and Etisalat Payment gateways. This allows us to complete projects at a much quicker pace as we know our solutions are tried and tested.