Carrefour needs no introduction; it is simply a juggernaut in Hypermarket industry and one of our flagship ecommerce implementations we are so forever proud of.
There requirement was simple yet complex, be the first Hypermarket in the region to sell online, but be built with the state of the art technology at the time and try to fully automate the entire process. Working in partnership with one of the big 4 ad agencies, it was an experience I am sure we will all never forget.
A project of this magnitude required a significant amount of research and analysis into all aspects of the e-commerce and hypermarket industry. This included everything from logistics planning to EPR integration to building a base for future marketing initiatives. Needless to say we got there in the end and within the set deadline. More importantly, we managed to launch the first Hypermarket in the whole MENA region and to date, remains to be one of the more successful e-commerce implementations in the markets they serve.