The Emirates Leisure Retail (ELR), a subsidiary of the high-profile Emirates Group, owns and operates a wide-ranging portfolio of restaurants, cafés and bars across the Middle East, Australia and Asia.
They came to us looking to revamp and modernize their web presence, so that it would accurately showcase their remarkably large portfolio in the F&B industry. The main challenge was to fit such a vast array of brands, content and locations under one roof, while also enabling functionalities such as online bookings and a career module.
ELR were an absolute pleasure to work with and our longterm partnership made the process even easier, as we know each other well by now! Working closely together, we managed to create some wonderful features on the site that not only looked great, but were extremely user friendly, informative and achieved the requirements ELR and laid out. We ended up creating a microsite for each brand within their portfolio. These microsites were listed directly under each location and category. This allowed for a very smooth flow when browsing the site.