Second Cup is one of the largest specialist coffee retailers in the world.
Their requirement was simple: they wanted us to research how we could improve their digital foothold in the UAE and then implement our findings. They also wanted us to ensure customers could easily see their diverse menu, as well as the latest products and promos.
As the story goes, simple is rarely easy.
After detailed research and competitor analysis, we settled on a concept that is unlike most specialist coffee retailers in the market. It was a risk in the sense that it was different, but our research had merit — Second Cup is growing faster than ever since the launch of their new website.
This goes to show that research goes hand in hand with innovation and that the end result is well worth the journey.